Signifying, sign-ifying

My love of design matured the wrong way round. It was only after I found myself in the world of marketing and communications that I came to appreciate some finer points of typography, composition and layout. So my sense of design ripened on a genetically modified tree on a super farm owned by Scrooge McDuck and cultivated by Mad Men.

It’s a sad story, but it’s not all bad. This has allowed me to be ruthless in recognizing effectiveness and functionality without the cloud of artistic purity fogging up my non-prescription Ray Bans. I have however made efforts to backtrack and learn my roots.

I like to think I can distinguish the difference between simple and beautiful compared to basic and boring, or elegant and classy as opposed to over-the-top. Nicola may disagree. But more than that, I want to see the purer purpose that design plays in the hustle and bustle of our lives.

On recent travels I experienced a little of that purity in the DIY signage encountered in Brazil, Venezuela and Colombia. It made me think about the real reasons we put art to task in serving our communication needs. To stand out, to create a feeling with the message, to just be damn attractive.


*most photography credited to Aimee Ryan

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